10 Logo Design Competition Tips from the Judge

by Dave Gouveia When you’ve been in the design business as long as I have, you become what I call “gifted.” What does that mean? Well, the short answer is, you can distinguish between what’s good and what’s not—which is perfect for judging competitions like HOW’s Logo Design Competition. Sure, art, and design for that matter, are subjective, and perhaps what I believe is good is not what someone else thinks can pass muster. But in design, there are a few signs when something was developed with care and passion—and when something was not. What are these magical things, ...